Blogging Statistics You Need to Know

Blogging Statistics

Blogging Statistics You Need to Know

The blogging statistics you need to know

Core Blogging Statistics

Some blogging statistics can show us the difference between succeeding or failing for bloggers.

→ If you are looking to start a blog and feeling overwhelmed, you can check out my big “How to Start a Blog” guide that I created.

These initial core blogging statistics are general enough to get a nice big picture view of blogging.


1. In 2018, there were 30.6 million bloggers in the United States. By 2020, the number of bloggers in the U.S. is set to reach 31.7 million. (Statista)

2. There are more than 20 billion blog post views each month on the WordPress platform. (WordPress)

3. More than 2 billion blog posts were written in 2018 and more than 3 million were written so far today.(Internet Live Stats)

4. WordPress users produce about 69.3 million new blog posts and 72.0 million new comments each month. (WordPress)

4. The content marketing industry is set to be worth $300 billion in 2019. (Social Media Today)

5. 89% of B2B marketers are using content marketing and 86% of B2C marketers are using content marketing. (Social Media Today)

6. 77% of Internet users read blog articles. (Impact)

7. Tumblr hosts 441.4 million blog accounts. (Statista)

Blogging Benefits – Statistics, Facts & Figures

1. Companies who blog receive 97% more links to their website. (Hubspot)

2. Marketers who have prioritized blogging are 13X more likely to enjoy positive ROI.

3. B2B marketers that use blogs receive 67% more leads than those that do not.

4. Businesses that blog generate 2X more email traffic than those who don’t.

5. 57% of the respondents in HubSpot’s State of Inbound Marketing study reported that they have acquired a customer through their company blog.

6. Blogging businesses experience 126% higher lead growth than non-blogging businesses.

7. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Traffic Generation Cafe)

8. On average, companies that blog receive 434% more indexed pages and 55% more website visitors.

9. Better content can drive traffic to a blog by up to 2,000%. (Omnicore)

10. Content marketing gets 3X more leads than paid search advertising. (Content Marketing Institute)

Reader Engagement – Stats & Facts

1. Blogs have been rated as the 5th most trusted source for accurate online information. (Hubspot)

2. Blog posts are among the most shared content online. (OptinMonster)

3. The average reader only spends 37 seconds reading an article or blog post. (Social Media Today)

4. 73% of visitors skim rather than read the blog post thoroughly. (Hubspot)

5. 47% of internet users between the age of 19-29 read blogs on a computer regularly. (Statista)

6. 94% of people who share posts do so because they think it might be helpful to others. (Impact)

7. 47% of buyers consume three to five pieces of content before making a purchase decision. (Hubspot)

8. 70% of consumers prefer getting to know a company via articles rather than ads. (TeamWorks Communication)

9. Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. (Comscore)

10. 68% of consumers are likely to spend time reading content from a brand they are interested in. (CMA)

11. 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Social Media Today)

12. Internet users in the U.S. spend 3X more time on blogs than they do email. (Social Media Today)

13. 80% of all the daily traffic on a blog consists of new visitors. (Convince and Convert)

Writing Duration – Stats & Factshow long does it take to write a blog post

1. The average blog post takes 3.5 hours to write. In 2014, the average blog post took 2.5 hours to write, which shows that bloggers are spending more time crafting a typical article today. (Orbit Media)

2. Bloggers who spend 6 or more hours per blog post are 56% more likely to report “strong results” than those who don’t. (Orbit Media)

3. On the other hand, 46.8% of bloggers spend less than 5 hours per week working on their blogs. (Blog Tyrant)

4. 47.6% of bloggers edit their own work. (Social Media Today)

Optimum Blog Post Length – Stats & Facts


1. The average word count of a top-ranked post in Google is between 1,890 words. (BackLinko)

2. Average post length has increased around 42% between 2014 and 2018, from 800 words to 1,151 words. (Orbit Media)

3. Long-form blog posts generate 9X more leads than short-form blog posts. (Social Media Today)

4. Most bloggers (55%) write less than 1000 words per post. Only one in five bloggers write 1500+ words per post. (Orbit Media)

5. Bloggers who write longer posts are far more likely to see better results. 50% of bloggers who write long-form content reporting strong results. (Orbit Media)

6. Blog posts that get the most shares online are more than 3000 words long. (OptinMonster)

Blogging Headlines – Facts & Statistics

1. Titles with 6-13 words attract the highest and most consistent amount of traffic. (Hubspot)

2. 36% of people prefer list-based headlines. (ConversionXL)

3. Odd numbered listicle headlines outperform even ones by 20%. (Content Marketing Institute)

4. Headlines with eight words received a 21% higher click-through rate than average. (Content Marketing Institute)

5. Emotional headlines get shared more. (OkDork)

6. Headlines featuring the word “photo(s)” performed 37% better than headlines without this word. (Hubspot)

7. Headlines with negative terms like “never” and “worst” perform 30% better than average and 60% better than ones with positive terms like “always”, “most” and “best”. (Growth Badger)

Blogging Frequency – Facts & Statistics

blogging frequency image

1. Blogging frequency has been on the decline in the last few years. In 2014, bloggers published content several times per week but today “several times per month” is more common. (Orbit Media)

2. B2B companies that blogged 11 times or more per month got 3X more traffic than those blogging only once or less per month. (Hubspot)

3. B2C companies that blogged 11 times or more got more than 4X as many leads than those that publish only 4-5 posts per month. (Hubspot)

4. Companies that publish 16+ blog posts per month get nearly 3.5x more traffic than those that publish 0-4 monthly. (Hubspot)

5. Blogs that post daily get 5X more traffic compared to those that don’t. (Social Media Examiner)

6. 69% of bloggers create their content during business hours and 76% do so from their home/home office. (Orbit Media)

7. The best day’s of the week to publish blog posts are Tuesdays and Wednesdays. The best time to publish most blog posts is between 9:30am and 11:00am USA East Coast time. (Blog Tyrant)

8. Blog reading peaks around 10:00am. (Hubspot)

Secret to Blogging Success – Statistics & Facts

Blogging is more than just putting down words on a screen. If you want your blog post to be successful, you need to include a number of different elements to delight readers and increase traffic to your website. Check out these blogging stats that will ensure your posts are huge successes.

1. Blog articles with images get 94% more views than ones without. (Jeff Bullas)

2. 54% of bloggers include more than one image in their posts, 49% are incorporating lists in their posts and video is still on the rise with just 19% of bloggers including them in their content. Bloggers who add these engaging media formats to their posts are more likely to see strong results. (Orbit Media)

3. Using photos of real people, instead of stock photos of people, can result in a 35% conversion increase. (Marketing Experiments)

4. Written articles, like “how to” posts and case studies, are the types of content that lend blogs the most credibility. (Social Marketing Writing)

5. 45% of marketers rate their interactive content, such as assessments, quizzes, calculators, or contests, as either extremely or very effective. (Content Marketing Institute)

6. Bloggers who have a strategy of updating older content are twice as likely to report strong results. (Orbit Media)

7. One in ten blog posts are compounding, meaning organic search increases their traffic over time. (Hubspot)

8. Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. (Hubspot)

9. Over its lifetime, one compounding blog post creates as much traffic as six decaying posts (Hubspot)

10. Almost 60% of marketers repurpose their content 2-5 times. (Contently)

11. The top three things that make content effective are audience relevance (58%), engaging and compelling storytelling (57%) and triggers a response/action (54%). (Curata)

12. 97% of marketers are using prescriptive content, meaning they’re laying out a foundation of rules and strategies to follow when it comes to creation. (Curata)

13. 63% of marketers create blog content by buyer persona; 38 percent by vertical; 30 percent by geography; and 30 percent by account or customer. (Curata)

Blogging Evolution – Statistics & Facts

1. 43% of consumers increasingly want video content from marketers. (Hubspot)

2. Video content is 50 times more likely to drive organic search results than plain text. (Hubspot)

3. 45% of marketers plan to add YouTube as a content distribution channel in 2018-2019, while 41% say they will add Facebook video. (Growth Badger)

4. 19% of bloggers now including video in their typical post.

5. 45% of bloggers who add audio (such as podcasts) to their blog posts report getting strong results.

Blogging Promotions – Statistics & Facts

1. 61% of B2B content marketers have increased their use of social media for content marketing purposes compared with one year ago. (Search Engine Watch)

2. 96% of bloggers are using social media to drive traffic to their blog posts. 68% are using SEO and 61% are using email marketing. (Orbit Media)

3. 87% say that social media helps them boost their exposure. (Social Media Examiner)

4. Over 81% of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. (Social Media Examiner)

5. 72% of marketers have used Facebook paid advertising. (Social Media Examiner)

6. Bloggers who use influencer outreach and paid promotion to promote their posts are more likely to report “stronger results”. (Orbit Media)

7. 66% of B2B content marketers use paid methods to distribute content. (Search Engine Watch)

8. The most common objectives for paid methods are to attract a new audience (80%), generate traffic when organic search isn’t producing the desired results (65%) and reach a niche audience (52%). (Search Engine Watch)

9. 70-80% of users ignore paid ads and only focus on organic results. (Search Engine Journal)

10. 70% of B2B marketing companies use Facebook to distribute content. (Content Marketing Institute)

11. Only 9% of marketers plan to add Medium publishing to their content strategy. (Hubspot)

12. LinkedIn is the most effective social media platform for delivering content and securing audience engagement. (Hubspot)

13. 21% of all business bloggers send posts through an email newsletter to their subscriber base at least weekly; 39% of best practitioners do this weekly. (Curata)

14. 59.8% of bloggers guest-post at least occasionally. (Growth Badger)

SEO and Analytics – Statistics, Facts & Figures

1. 72% of online marketers describe content creation as their most effective SEO tactic. (Junto)

2. “Long-tail” keywords are extremely important for SEO: more than half (55%) of all searches on Google occur outside the 10 million most popular keywords.

3. 34% of bloggers “always” check their analytics, which is an increase from previous years. (Orbit Media)

4. 5% of bloggers don’t have access to analytics tools at all. (Orbit Media)

5. Bloggers who always measure the performance of their content are twice as likely to report “strong results”. (Orbit Media)

Business Blogging – Statistics, Facts & Figures

1. 53% of marketers say blogging is their top content marketing priority. (Hubspot)

2. 89% of marketers are maintaining or increasing their inbound marketing budgets. (Hubspot)

3. 64% of B2B marketers outsource blog copywriting. (TopRank)

4. The top two most outsourced content marketing activities are writing (44%) and design (41%). (Curata)

5. 57% of business bloggers’ outsourced blog posts originate from non-paid contributed or guest posts. (Curata)

6. 42% of companies have hired a designated content strategist executive. (Hubspot)

7. 24% of bloggers work with editors, that percentage has doubled since 2014. (Orbit Media)

8. 41% of B2B marketers have daily or weekly content marketing meetings. (Content Marketing Institute)

9. Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content. (Content Marketing Institute)

10. The most sophisticated B2B marketers allocate 42% of their total marketing budget to creating content. (Content Marketing Institute)