One of the most important factors when determining how to choose a domain name is to be memorable to your audience.
Being memorable is tough when in 2018, there were 30.6 million bloggers in the United States.
And by 2020, the number of bloggers in the U.S. is set to reach 31.7 million. (Statista)
The most successful blogs and companies have a personal and meaningful story attached that you fall in love with or connect with.
Your story and purpose is your brand identity. Your name, logo, and niche all shape your brand and should define you and who your audience may be.
If you are writing about fitness, then it may be beneficial to include fitness related terms or phrases in your brand and domain name. But… not always.
While some brands like Apple, Tesla, Twitter, etc. have made massive impact with arbitrary brand names, they are typically outliers.
For the sake of generalization and to prevent becoming a failed blogger, we will pretend most blogs are not those 3 companies.
→ I created a very in-depth guide on How to Start a Blog here. Feel free to check it out if you aren’t at this step yet.
5 tips on how to choose a domain name
Here are five tips to pick the perfect blog name and brand.
1. Your domain name should reflect your brand.
When considering how to choose a domain name, having a memorable name that is related to your topic will do wonders.
The domain name should clearly reflect what you are writing about and not cause the audience to have to guess too much.
If you have a blog all about yoga, try not to use a domain name like “zenlifeforall.com.”
It is a bit too broad and unmemorable.
You want to clearly state your niche like: “yogajournal.com,” which is a famous and top yoga site.
It is 2 words, snappy, and memorable.
2. Make your domain name memorable and catchy.
A catchy name will stick in people’s heads when they visit your site.
If your blog name is “yogaposesforbeginners.com”, your site will not be catchy, cool or memorable.
Sites like these are often times seen as lower quality and single serving.
There is also minimal room to expand your site if you wanted to serve intermediates or advanced yoga enthusiasts.
I call this fencing in your domain name and giving it no room to grow.
A name like yogajournal.com, which is a real site ranking #1 on google, is memorable and catchy.
Don’t fence in your brand when thinking about names. Exclude terms that narrow the focus of your brand too much.
3. Make it a relevant name or phrase, and not a made up word.
There are definitely tons of arbitrary names that have become massive brands (think Google).
In terms of a niche blog, this is not a recommended practice.
It is best to combine 2 or 3 words that are related to your blog topic/niche.
As mentioned previously, yogajournal.com is a great example of this.
Matching letters is also a great strategy and these names roll off your tongue (ex.DietDoctor.com).
→ 2 words is ideal and 3 is a soft maximum. Longer than 3 words is not recommended.
4. Make sure your domain name has the “.com” available
You just found a perfect domain name!
You check to see if the .com version is available and it isn’t.
You notice that the .org or .net is available. Should you get it?
A .com name is very important for google rankings, memorability, and simplicity of use.
Again, there are definitely exceptions to this rule but let’s just be safe here.
As much as it sucks to say, it is better to search for a different name.
5. Do some legal homework on available domain names
It is important to do some legal homework to make sure the name you want is not in use by another legal business.
Visit this site: Free Trademark Search and perform a “Basic Word Mark Search”.
It is better to be proactive with your domain and brand name to avoid any potential legal action.
When you have a domain name in mind, it’s time to buy your domain and secure a cheap and fast hosting package!