As long as I have been alive, email marketing has been the most used method of business-to-consumer communication.
With countless other communications mediums sprouting along the way, email has stood the test of time.
For bloggers or businesses, an email list is your gold mine!
It is your community, your consistent readers, and the top consumer segment for your content and products.
Your email list will typically trust you and be willing to make purchases and check out the services you recommend.
You will make money from display ads, affiliate links, etc. from your site visitors but your email list is where you can test campaigns, strategies, and survey whether your content is hitting home. There is a sweet spot of how much money per subscriber you are aiming for and your outreach is focused on maximizing that.
For example, you have 5,000 subscribers and make an average of $2 per subscriber each month. That is potentially $10,000 a month from just your email list.
It is important to set up your blog as a way to attract and KEEP readers. Your email list helps make that possible.
Early in your blog’s life, create newsletter subscriber forms and add them to existing blog post templates. Every post should end in a call to action, prompting readers to sign up for future updates, related content, giveaways, valuable resources, etc.
Mailing list best practices
Whether you have a sparsely used blog, want to create a new blog, or have a legacy blog, these 5 best practices to grow an email list can help you.
Here are the 5 fundamental mailing list best practices:
1. The earlier, the better
Establish a way to collect email lists from day one if possible. The earlier you begin to collect emails and grow your email list, the sooner you can begin testing content strategies.
Your content may be focused on search rankings at the beginning but eventually, you will need to create the content you current subs will want to read.
Create blog templates that include newsletter subscriber forms, add pop-ups to your blog that are timed or appear after scroll length.
→ Create content. Collect emails. Test content. Fine-tune content.
2. Trade value for an email
Many bloggers struggle to collect emails because their only offer is “sign up for my newsletter for new content”! How many times have you ever actually done it on another blog?
Giving your users valuable resources will persuade them to want to stick around.
Provide some valuable resource they can not get elsewhere, or make sure your content is unique and different from all of the other blogs or companies in your market.
Most people are comfortable providing their email and information only if they feel it is worth it for them.
Once you begin to collect emails, you can also test what types of valuable assets your audience is interested in.
3. Email automation to scale
Email automation is basically a program that will automatically send your subscribers a series of emails after they sign up.
Automating your email marketing can be a tricky task for new bloggers/marketers and it requires a good knowledge of your audience.
Your ideal buyer may require a different type of tone or content that speaks to them. If you need help here, I wrote an article about defining and creating buyer personas including a free template.
Make sure to understand who your ideal buyer is before you waste time or money creating content that doesn’t resonate.
Many programs provide powerful tools to create and automate email newsletters.
They provides analytics, list segmentation, and more features to manage your campaigns.
There are tons of platforms that provide these like MailChimp, ConvertKit, AWebber, etc. Review them, compare prices, and see what types of functionality you may need.
4. Diversify your subscriber magnets
A subscriber magnet is a resource or piece of content that is meant to gather those emails.
Diversify the ways in which you grab those subscribers with different types of courses, pdfs, excel templates etc.
Use end-of-post forms, pop-ups and sidebar forms to have multiple channels to gather those emails as well.
Be creative with it. Test it. And optimize it.
5. Make it simple
Do not spam your subscribers with redundant information or oversell products.
Keep your engagement based on value-adding propositions.
This will ensure you keep loyal subscribers in the short term.
Growing a mailing list can be easy if it is planned out and you are consistent. The 5 mailing list best practices are that you get started early, you provide value to your audience, you use email automation to engage and grow your list, you diversify your offers and forms, and finally, you keep it simple.
Thanks for reading!
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