Marketing Resources, Guides, and Articles

What is Marketing?

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large – AMA

There are over 4.1 billion people using the internet as of 2019.

That means there are 4.1 billion people that can be communicated with instantly.

With our lives being filled with mindless advertisements and discounts, we have become reluctant to respond positively to companies that are trying to speak to us.

This is why strategic and smart digital marketing is one of the most important facets of succeeding as a business in 2019.

Any business, blogger, YouTuber, influencer, etc. has a need for good digital marketing.

I currently work in digital marketing (about 4 years) but I am not a guru or growth hacker. I am just a hard working marketer always trying new strategies.

This directory of resources will provide you with the skills to be a professional marketer.

Here you can find all of the guides and resources I think can help you become a great full-stack digital marketer.

General Practice Guides

General Marketing guides to get started on the basics of marketing. Before you can learn any one method, understanding the general concept of marketing in practice is essential.

→ 5 B2B Digital Marketing Strategies You Can’t Afford to Ignore

Web Marketing: Spinning the Web

Google: Data Gathering Extraordinaire

The 4 P’s of Marketing Explained

Content Marketing Guides

Content Marketing is the best way to reach your audience whether you are a blogger, marketer, or work in sales! With great content marketing, you gain loyal fans.

◊ You can entertain by exhibiting your personality, showing humor, or being relatable

◊ You can inform by answering common questions, establish authority, and present new ideas within your topics.

◊ You can sell by combining everything and pushing a product or service.

7 Content Marketing Goals to Nail to Your Wall

Maximize Marketing Returns by Repurposing Content

The Hitchhikers Guide to a Buyer’s Journey

How to Create Perfect Buyer Personas

5 Mailing List Best Practices to Remember

SEO vs Content Marketing: The Showdown

SEO Guides

Why Branding is the Best SEO Strategy in 2020

SEO vs Content Marketing: The Showdown